B&B Media Review: Nudge

Editorial Reviews
Product Description

Evangelism is about reaching out to others. Really? You think?

Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.


About the Author
Leonard Sweet is the E. Stanley Jones Professor of Evangelism at Drew University and a Distinguished Visiting Professor at George Fox University, and a chief contributor to Sermons.com. Sweet is the author of hundres of articles and numberous books, including The Gospel According to Starbucks, 11, So Beautiful, AquaChurch 2.0,and SoulTsunami. To learn more visit www.LeonardSweet.com.

"Nudge evangelism is the planting of seeds. With a motivation of love, nudges meet people in their context and nourish their souls in some way. As in Jesus' parable of the seeds, planting frees us to be extravagant in love, yet leaves the results for God to germinate and grow. Nudging is an open-ended enterprise God may undertake directly. God may use others, and time and circumstance to grow. Or God may even employ a continuing involvement from us. The main thing is that nudgers are free to love without consequences. Nudgers are free to invest in the lives of others through the generosity of life as a conduit of love from God...Nudge is a a call to evangelize life and to face death so others may live."

The first section of the book explores what it means to pay attention in order to both witness and to bear witness. The remainder of the book invites us to realize how God moves and speaks through each one of our senses. Sweet's playful, encylopedic presentation is meant to both spark our imaginations and provoke each one of us to action in our own context through word and silence, touch and taste, scent and sound.

Nudge is great news about the Good News. This is a rich, lovely, inspiring read - and one that connected me more fully to my own humanity, to the One who made me, and to the world he loves. Highly recommended.


I was provided a copy of Leonard Sweet's book Nudge: Awakening Each Other To The God Who's Already There by Audra Jennings of B&B Media Group in exchange for my honest review here.